Email Marketing Lifecycle – 1/2 Day Course

  • Learning Level: Intermediate
  • Course Length: 1/2 Day
  • Next available date: 30th October
  • Venue: South Kensington, London
  • Cost: £275 (Includes: Course, breakfast, lunch and refreshments) *All prices exclude VAT

SAVE £126 when you book your place before 25th October!

Course Overview

This half day course covers the key elements of the email marketing lifecycle, allowing you to form an all encompassing email strategy and optimised campaigns.  Examples of real campaigns are used throughout to show what works, illustrate best practice and common pitfalls.

Who is this course for?

This course is for those involved in creating email marketing strategies and the day to day management of campaigns. Whether you are overseeing the email marketing in your company or performing day to day tasks and planning yourself, this course will guide you through the email marketing lifecycle allowing you to create a targeted, relevant programme.

Why should I attend this course?

You will leave with a framework and the knowledge to plan, develop, test and optimise your campaigns across the email marketing lifecycle. The best practice information will enable you to create successful strategies and campaigns at every stage.

What will I learn?

You will learn key elements of the email marketing lifecycle.

- Planning your email marketing campaigns

- Email marketing lifecycle best practices

  • Acquisition – Adding subscribers to your database
  • Conversion – Encouraging the subscriber to take your desired action
  • Retention – Keeping the subscriber active and engaged with your emails.
  • Reactivation – Winning back dis-engaged subscribers

Course Structure

The course takes the following structure:

  1. Introduction
  2. Email Marketing Trends – Past, Present and Future
  3. Planning your campaigns
    • Setting objectives & metrics
    • Creating a content schedule
    • Defining an appropriate touch strategy
  4. The Email Marketing Lifecycle

- Acquisition

  • Growing your list
  • Sign up form best practices
  • UK privacy laws overview
  • The Welcome Email

- Conversion

  • On-boarding Strategy
  • Creative design and consistency
  • Mobile considerations
  • Social Media sharing and connecting

- Retention

  • Inspiring content that meets subscriber needs and expectations
  • Testing and optimisation
  • Triggered Emails
  • Segmentation and dynamic content
  • Preference centres

- Reactivation

  • Identification of inactive subscribers
  • Reactivation strategy
  • Unsubscribe process

SAVE £126 when you book your place before 25th October!

Digital Training GroupTrainer – Kate Barrett

Kate BarrettThis email marketing course in London is led by Kate Barrett.

With almost 10 years experience working directly on client email marketing programs, Kate has a proven track record – increasing results from opens and clicks to sales. Speaking, blogging, research and DMA membership mean that Kate is always up to date with the latest email marketing news to feed her passion for the industry.

Digital Training Group

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